About this site

This is a blog and a guide. You can read the blog below but it is not very active. The method you can find on the right side, starting with 1 Introduction.


It would be interesting to know how process maturity affects process outcomes and how process maturity increases. The problem is that it is hard to measure process maturity.

Some people try to solve this difficulty by just asking what is your process maturity. I have seen several surveys which list all ITIL processes and ask at which maturity level you are. This is incredibly silly. One assumes that

  • respondents are familiar with all ITIL processes
  • there is some general maturity scale that people can apply to any process
  • people can actually estimate their own maturity

None of that is true. This is true:

  • People do not know all ITIL processes.
  • If you asked three consultants to rate any given process, you would get three different  results
  • People are not good at estimating their own maturity

In my opininon the maturity question can tell us two things:

  • the person doing the survey is not competent
  • if the question is used in the results, the report is worthless

Would you recommend us?

This recommend -question has been offered as the One Question of customer satisfaction measurements, after Tolkien:

One Question to rule them all,
One Question to find them,
One Question to bring them all and in the darkness bind them

Now that people have started using it, I have realized that it has some problems if people think it literally which I do. Would you actually recommend BBC news to your English friends? I mean BBC is quite ok but I’m sure everybody has tried it. I would feel silly if I recommended something and the person answered: Oh that old thing, I stopped using it ….

I just answered a survey by YLE which is the BBC of Finland after I visited their news site. I found the recommend-question a bit hard to answer. YLE is good but I would feel quite silly in recommending it to anybody here. Finally I selected 5/10 which they will misunderstand.

Another place where it does not work is in asking about some internal service like the company Service Desk.

I think the recommend question works only if the situation is such that a person might actually do it. This means that the the product or service must be unknown to most people. I have no idea how many people think of it so literally as I do but I am sure that many do as I have heard that people do not like the question in some situations.

So, I think I would not recommend that question😉

The art of survey

This is a presentation I did in itSMF Conference in Moscow 2012. I have added some comments to the slides.

the art of survey

The 3 Question Survey Method

Making surveys is now easier than ever. There are free tools for creating web-surveys and e-mailing is easy. The unfortunate result are an avalanche of  poorly designed surveys. The 3QM is an approach to better surveys.

I am a statistician by training, I have an University degree and I have worked in research. Today surveys have been more of a sidetrack for me, I am mainly an IT Service Management consultant and trainer.  I have created this method for myself and I thought it might be useful to try to spread it. It is simple and easy method.

My plan is to write the method here, on this website. All comments and questions are welcome.

Sep 3, 2009 The site is still under construction but next chapter is getting closer to release.

Sep 15, 2009 Chapter 3 Design published. Work continues.

Oct 5, 2009 First version published. All chapters have been updated.

Dec 12, 2009 Nice comment from David Ratcliffe about this site:

Simple but excellent advice from @aalem on customer surveys http://bit.ly/6GQVXU from #ITIL #ITSM 9:06 AM Dec 12th from web

Oct 1, 2010 Comment from a practitioner:

It worked incredibly well…

Feb 1, 2011 Updated Design with 3.4. Measuring customer satisfaction